01. Acceptance of Terms & Eligibility
By registering an account, clicking “Create Account”, accessing our website, or using any services provided by Kraftaura (“Kraftaura”, “we”, “us”, or “our”), you (“Merchant”, “User”, or “you”) enter into a legally binding agreement governed by these Terms and Conditions (“Terms”).
To create a merchant account or utilize the Kraftaura platform, you represent and warrant that:
- You are at least 18 years of age or the age of legal majority in your jurisdiction.
- You possess the legal capacity and authority to enter into these binding terms.
- If registering on behalf of a business entity, company, or proprietorship, you have full authority to bind that entity to these Terms.
- All registration information provided is accurate, current, and complete.
02. Account Registration & Security
When creating your Kraftaura merchant account, you must provide a valid business name, administrator email address, and a secure password. You are solely responsible for:
- Maintaining the strict confidentiality of your account login credentials.
- All activities, modifications, and orders generated through your account.
- Promptly notifying Kraftaura support at support@kraftaura.in if you detect or suspect any unauthorized access or security breach.
Kraftaura reserves the right to suspend or terminate accounts with inaccurate, fictitious, or fraudulent registration details.
03. Merchant Roles & Store Operations
Kraftaura provides merchants with a software-as-a-service (SaaS) platform to build, host, customize, and manage online product catalogs and digital storefronts. As a merchant:
- You are the sole merchant of record for transactions conducted through your storefront.
- You are entirely responsible for your storefront's commercial policies, including shipping timelines, delivery logistics, returns, exchanges, and customer support.
- You must comply with all applicable local, state, national, and international laws, including consumer protection regulations, e-commerce disclosure mandates, and tax obligations (including GST/VAT where applicable).
- You must accurately present your business contact details, legal entity name, and operational policies to your end-customers.
04. Product Catalog, Inventory & Pricing
Merchants retain full discretion over their product listings, item descriptions, photography, inventory quantities, and pricing. You agree and guarantee that:
- All product prices displayed on your storefront are accurate and include applicable taxes or fees as mandated by law.
- Product descriptions, dimensions, ingredients, and specifications are truthful and not misleading.
- You hold legitimate title, licenses, or authorization to sell every item listed in your catalog.
- Kraftaura does not manufacture, inspect, store, or physically handle any merchant inventory.
05. Customer Orders & WhatsApp Invoicing
Kraftaura enables direct ordering workflows, including WhatsApp-assisted checkouts and digital invoices. When an end-customer places an order through your storefront:
- The contractual relationship for the sale exists exclusively between you and your customer.
- Kraftaura is not a party to individual purchase contracts, delivery commitments, or fulfillment disputes.
- You must maintain reasonable communication channels to service customer order inquiries and handle order cancellations or modifications.
06. Payment Processing & Razorpay Gateway
Platform subscriptions, setup charges, and integrated online customer payments may be facilitated through authorized third-party payment gateways, including Razorpay Software Private Limited (“Razorpay”).
- Payment processing services are subject to Razorpay's Terms of Service and Privacy Guidelines.
- Kraftaura does not store full credit card numbers, CVV codes, or net banking passwords on its servers.
- Merchants are responsible for merchant discount rates (MDR), gateway fees, and any bank settlement chargebacks associated with their payment accounts.
07. Platform Subscriptions & Plan Limits
Access to advanced features, theme customizations, product capacity tiers, and custom domains is provided under subscription plans (e.g., Startup, Growth, Pro, Premium / AI).
- Subscription fees are billed in advance on a recurring monthly or annual basis as designated upon plan selection.
- Each plan includes specific resource allowances (e.g., maximum active products, bandwidth allocations, staff seats). Exceeding these allowances may require upgrading to a higher plan tier.
- Kraftaura reserves the right to modify subscription pricing with at least thirty (30) days prior electronic notice.
08. Free Trials & Auto-Renewing Billing
Where applicable, Kraftaura offers introductory free trials (e.g., 3-day trial) for eligible merchants.
- Activation of a free trial may require providing valid billing details and authorizing recurring auto-debit via our payment processor.
- Unless you cancel prior to the conclusion of the trial period, your selected plan will automatically convert into a paid recurring subscription.
- You authorize Kraftaura to charge your saved payment method for the applicable renewal cycle until cancelled.
09. Cancellations, Downgrades & Refund Policy
Merchants may manage or cancel their platform subscription at any time via the Kraftaura billing dashboard.
- Cancellation Timing: Cancellation becomes effective at the conclusion of your current paid billing period. You retain platform access until that date.
- Refunds: Subscription fees, one-time onboarding charges, and domain registration expenses are non-refundable except where required by applicable consumer protection laws or explicitly agreed upon in writing by Kraftaura management.
- Data Retention on Downgrade: Downgrading to a lower plan tier may restrict access to features or require reducing catalog product counts to match the lower plan ceiling.
10. Coupons & Merchant Promotional Codes
Kraftaura allows merchants to create discount codes, percentage vouchers, and cart promotions for their storefront customers.
- Merchants are solely liable for the terms, expiration, and financial impact of promotional codes created on their stores.
- Kraftaura promotional codes applied to platform subscription billing are subject to individual promotional rules and cannot be combined or transferred unless specified.
11. Custom Domains & DNS Routing
Merchants on supported subscription plans may link custom top-level domain names to their Kraftaura storefront.
- Merchants are responsible for maintaining domain registration and correct DNS record configurations with their third-party domain registrars.
- Kraftaura is not liable for storefront downtime resulting from expired domain registrations or misconfigured DNS records.
- Kraftaura automatically provisions standard SSL certificates for linked storefront domains.
12. Platform Availability & Maintenance
Kraftaura employs modern cloud infrastructure and edge delivery networks to maximize platform uptime. However:
- We do not warrant that platform operations will be uninterrupted, error-free, or entirely free of temporary latency.
- Scheduled maintenance, security patches, and server upgrades will be performed periodically, with reasonable advance notice where feasible.
- Emergency maintenance may be executed without notice to safeguard data integrity or platform security.
13. Acceptable Use & Prohibited Products
You agree to use Kraftaura strictly for lawful commercial activities. You shall NOT list, advertise, sell, or facilitate orders for:
Any violation of acceptable use policies constitutes grounds for immediate account termination without refund.
14. Intellectual Property Rights
Kraftaura retains all right, title, and interest in and to the platform, including its software code, visual themes, user interfaces, documentation, logos, and trademarks.
- You are granted a limited, revocable, non-exclusive, non-transferable license to access and use the platform in accordance with your active subscription.
- You may not decompile, reverse engineer, copy, distribute, or create derivative works based on Kraftaura platform code or theme templates without express written authorization.
15. User-Generated Content & License Grant
Merchants retain full ownership of all logos, brand names, product photographs, marketing descriptions, and catalog content uploaded to the platform (“Merchant Content”).
You grant Kraftaura a worldwide, royalty-free, non-exclusive license to host, display, format, and transmit your Merchant Content solely for the purpose of operating your storefront, generating catalog previews, and fulfilling platform services.
16. Third-Party Integrations & WhatsApp
Kraftaura integrates with third-party tools such as WhatsApp, Razorpay, and storage providers. Your use of these services is governed by their respective terms of service.
- Kraftaura is not affiliated with, endorsed by, or sponsored by WhatsApp Inc. or Meta Platforms, Inc.
- We do not control and are not liable for third-party service interruptions, API deprecations, or policy changes enacted by external providers.
17. Suspension & Account Termination
Kraftaura reserves the right to suspend, restrict, or terminate any merchant account or storefront immediately if:
- You breach any provision of these Terms or the Acceptable Use Policy.
- Required subscription payments fail or are charged back.
- Your storefront engages in deceptive, illegal, or abusive conduct toward consumers.
- Required by law enforcement or regulatory order.
18. Data Privacy & Customer Information
Our collection, storage, and processing of personal and business information are governed by the Kraftaura Privacy Policy.
Merchants acting as data controllers for their customer information agree to handle all customer personal data with industry-standard care, confidentiality, and in compliance with applicable privacy laws.
19. Disclaimer of Warranties
20. Limitation of Liability & Indemnity
To the maximum extent permitted by applicable law, in no event shall Kraftaura, its officers, employees, agents, or licensors be liable for any indirect, incidental, special, punitive, or consequential damages (including loss of profits, data, revenue, or goodwill) arising out of or related to your use of or inability to use the platform.
Our aggregate liability for all claims relating to the platform shall not exceed the total amount of subscription fees actually paid by you to Kraftaura in the three (3) months preceding the event giving rise to liability.
You agree to indemnify and hold harmless Kraftaura against any third-party claims, liabilities, damages, and legal costs arising from your storefront content, product sales, customer disputes, or violation of these Terms.
21. Modifications to Terms & Versioning
We reserve the right to revise or update these Terms to reflect changes in our service architecture, legal mandates, or business operations.
Each iteration is identified by a version index (current: terms_v1). Material changes will be communicated via your account notification center or registered email at least 15 days before taking effect. Continued use of Kraftaura after the effective date of revisions constitutes acceptance of the updated terms.
22. Governing Law & Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles.
Any dispute, controversy, or claim arising out of or relating to these Terms or platform usage shall be submitted to the exclusive jurisdiction of the competent courts situated in Bengaluru, Karnataka, India.
23. Legal Contact Information
If you have questions, inquiries, or notices regarding these Terms & Conditions or our merchant agreements, please contact our legal and support team: